I love the pixel & prism inspired art for the latest Shimano ad created by REAKT, a design collective in Chicago.
“Shimano has been in the cycling game for centuries. Their products have been trusted by athletes because of their performance and durability. Reakt was hired to develop a print campaign that would target a younger and more progressive rider within their mountain bike division. The campaign was focused not only on the reputation of great products but also about the riders themselves. This campaign is about riders in the spotlight and their individual styles shining through. With a combination of action/lifestyle photography and illustrative artwork, Shimano is broadening their demographic to newer younger riders. Check out the ads every month at Decline Magazine.”
An eclectic collection of visual and aural beauty, inspiration and admiration. + Mosaic
Source: lisaframe
